In 2021, 3 million tourists flocked to the sun-kissed Caribbean island of Puerto Rico. Without COVID restrictions, the country is ready to welcome record numbers this year.
Unfortunately, for vacation property owners, most tourists visit during the busy season. But this period makes up less than 42% of the year. So increasing bookings during off-season travel is vital.
Fortunately, our professionals know several tips for attracting guests in the off-season. Today is your lucky day because they agreed to share ways to improve year-round bookings!
1. Offer Special Promotions
With two years of financial struggle in the industry, your goal is to compensate for lost revenue. Therefore, it's no surprise if you try to raise your prices to generate more income.
However, there's less demand for accommodation in the off-season. In addition, many people travel then to avoid overpriced services in the busy months.
Special promotions will attract customers and highlight your vacation rental from the competition. It's better to have a higher vacation rental occupancy rate at lower prices than vice versa.
2. Implement a Loyalty Program and Repeat Guests
Studies show that customers are 59% more likely to choose your brand over a rival if you roll out a loyalty program. People feel valued, receive rewards, and feel a sense of community within the scheme.
So why not make it work for you?
It's a simple way to entice previous customers back to the property. You can use email marketing to send discount codes or discuss upcoming events in Isla Verde. You can even offer incentives for referring family or guests to your vacation rental.
3. Enhance Your Online Presence
Invest in a visually appealing and user-friendly site that shows the beauty of Isla Verde. Use quality images and videos to highlight what makes your property and its unique area.
Optimize your website for search engines to improve your online visibility. Finally, connect with guests on social media to keep them excited about their future trips.
4. Collaborate With Local Businesses
Despite the pandemic, the number of businesses increased in Puerto Rico to 48,124. Locals on this well-knit island are more than happy to help and collaborate.
There are countless collaboration options. You can showcase tours on your site and get discounts for local dining outlets. Or you can even provide free shuttles to certain attractions.
The partnership will also mean better guest reviews, ultimately leading to increased bookings.
5. Target Niche Markets
By identifying the right tenants and niche markets, your package in Isla Verde will stand out from the rest. It's a marketing technique used by my world-renowned firms that sees significant results.
Some of the most popular niche markets to target in 2023 are:
- Pet Owners
- Digital Nomads
- Romantic getaways
- Adventure enthusiasts
- Wellness and retreat vacations
Tailor your marketing efforts and packages to cater to these specific groups.
Begin Attracting Guests in the Off-Season
Contrary to popular belief, the peak tourist season will not make or break a rental. Off-season travel makes up the majority of every destination. If you can make a stable income during this time, the busy season will be an ease.
After reading our guide, you know how to begin attracting guests in the off-season.
Do you need a breathtaking investment property to attract tourists?
If so, check out our rentals at PMI Puerto Rico today!